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Letter From DC: So Goes Congressional Partisanship, So Goes the Washington Holiday Party Season
December used to be the season of holiday parties throughout Washington, sponsored by associations and companies with business before the federal government, offering an opportunity for Democrats and Republicans alike to lift a glass together and reflect upon the past Congressional session and look forward to the next. Those days are over. The holiday parties are still occurring, yet they have become just as partisan as the city’s noxious climate, extending the political divide between the two factions to simple acts of holiday season socializing. “[The party scene] is no different than what’s happening up on the Hill,” observed Nancy Shaffer, president of Bravo! Events By Design. “There seems to be an unstated rule that you can’t be seen with your political rival.” It’s gotten so bad, one prominent association has scheduled informal “shifts” in an effort to draw attendees to its soiree. Democrats are being encouraged to attend during the first half of the scheduled party, while Republicans will then close the place down. “There’s a real concern about appearing to be ‘cavorting with the enemy,’” said a staffer with the association with decidedly unpartisan issues. “We’d like to alleviate any concern members and their staff may have in attending our function.” Event planners around the city can trace the demise of the bipartisan holiday party to 2007, when the economy tanked and Barack Obama’s election unleashed an unprecedented level of partisanship marked by a viciousness and a bunker mentality that punishes those that stray from the fold, even in a social setting. “It’s required a huge strategic shift in my business planning,” Shaffer said. Rather than produce “wow, first impression” events, Shaffer is integrating marketing and perception strategies in the philanthropic and non-profit worlds. “We want our events to be thought-provoking and a call to action,” she explained. Likewise, the Washington party industry has shifted from big ticket events intended to attract the city’s dealmakers from both sides of the aisle to more targeted get-togethers with team and morale building within the organizations as the primary objective.
As good as it’s going for her members, though, Breaux laments the loss of political socialization she made available in her past life as owner/proprietor of Tunnicliff’s, a neighborhood tavern on Capitol Hill across the street from the venerable Eastern Market. “Louisiana Senators John Breaux (a Democrat) and Trent Lott (a Republican) were regular visitors together,” she recalled.
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