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Register for the 2014 Cherry Picks Spring Menus Program

January 20, 2014 to January 31, 2014

The Cherry Picks Restaurant Program is produced in partnership with the National Cherry Blossom Festival and Restaurant Association Metropolitan Washington (RAMW). It highlights the area’s vibrant and diverse restaurant scene for over 1.5 million attendees throughout the Festival, March 20 – April 13. Restaurants are encouraged to enroll in the program to highlight your spring menu or select items from your seasonal, springtime menus in a designated Cherry Picks menu (do not have to include cherries as an ingredient).

CHANGES TO CHERRY PICKS: We have simplified the Cherry Picks program by allowing restaurants to participate by highlighting their spring menus or by creating a designated Cherry Picks menu that highlights specific items from their spring menu. Please note: the use of cherries as an ingredient is not necessary to participate in this springtime menu promotion.

Participation Deadline: Friday, January 31, 2014; Click to Enroll

Participation Benefits Overview

The Cherry Picks program generates strong media coverage for participants with a focused marketing campaign. Restaurants will be widely promoted via Festival marketing and public relations efforts, including:

  • Dedicated Cherry Picks section in the free Festival mobile app
  • Restaurant listing with link on the Festival site on a designated Cherry Picks page
  • Inclusion in the Cherry Picks press release
  • Media opportunities per availability
  • Electronic marketing “toolkit”
  • Inclusion in robust social media marketing campaign
  • Additional tie-ins to Festival marketing including opportunity to participate in City In Bloom & Petal Pass initiatives

Requirements for Participation:

Participants must:

  • Showcase springtime menu items on a Cherry Picks menu. There is no set amount of courses, suggested fee, or requirement to utilize cherries as an ingredient.
  • Provide the Festival with two $50 gift certificates by January 31, 2014 for fundraising, promotional or publicity purposes.

ENROLL NOW

If you have any questions about Cherry Picks, City in Bloom, or Petal Pass, please feel free to contact Remi Wallace at 202.638.8372 or remi@downtowndc.org.