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Winter Marketing Timeline

December 10, 2020 to January 10, 2021
To ensure we are reaching diners and restaurant supporters every week, we have created a Winter Marketing Timeline. This calendar of marketing promotions is active now encouraging diners to explore all our local restaurants have to offer for the holiday season, whether they are dining out, dining out at home, or looking for holiday meals and treats to order for family and friends. It continues through January, into February with Valentine’s Day, and through the month of March. 
 
As we talk to media outlets, share on social media, and promote all that you are doing, we can’t talk about it if we don’t know what you have planned! So, please tell us so we can share. 
 
Below are our campaign time frames and themes and participation in these campaigns is free; however Winter Restaurant Week participation will once again be $10 per location. 
 
BE ENGAGED! SEND YOUR HI-RES PHOTOS, TEXT COPY, AND INSTAGRAM HANDLES TO: Anthony Hesselius (anthonyh@lindarothpr.com) at LRA PR, who are crafting these campaigns for RAMW 
 

DECEMBER HOLIDAYS: DEADLINE: 12/16

Holidays Reimagined

Tell us about and share photos for promoting:
  • Holiday menus (Christmas, Hanukkah, Kwanzaa, New Years Eve and Day)
  • Holiday cocktails
For #HolidaysAtHome 
  • Holiday menus/meals for pre-order, takeout, or delivery (Christmas, Hanukkah, Kwanzaa, New Years Eve and Day)
  • Holiday cocktails to go 
  • Gifts, provisions kits, bake-at-home kits, etc. 
What we are doing: 
  • Promoting all you send us from this list above via social platforms and with media
  • Running our Holiday Dining commercial spot on NBC Washington 11/24-12/30/20, in partnership with Events DC
  • Creating a guide to holidays-at home-meals to-go, hosted online and shared widely
  • Creating a New Years Eve and New Years Day celebrations and dining guide
  • Running digital advertising promoting “Giving the Gift of Dining” this Holiday Season - Washington City Paper, NBC Digital, Real.Fun.DC
  • Extensive social media via various paid Instagram influencers and outlets

WINTER CAMPAIGNS: Now - March 15

Cozy Up and Dine Outside Campaign

DEADLINE: 12/16

Tell us about and share photos for promoting:
  • Winter dishes
  • Cozy environment
  • Hot cocktails
  • Outdoor dining ambience
  • Firepits, heated patios, igloos
January 2 - March 15

Dine Out At Home Campaign

DEADLINE: Ongoing

Tell us about and share photos for promoting:
  • Creative meals to go, family meal deals
  • Date night meal kits
  • Delivery specials
  • Cocktail Kits
  • Virtual cooking classes 
  • Grocery and provisions options
  • Other fun at-home experiences
What we are doing: 
  • Promoting all you send us from this list above via social platforms and with media
  • Creating winter dining PSAs in partnership with local stakeholders (more to come)
  • Creating a guide to your unique spaces, both indoor and outdoor, hosted online and shared widely
  • Partnering with local jurisdictions on paid digital and print advertising promoting dining in and at home
  • Extensive social media via various paid Instagram influencers and outlets
DETAILS COMING SOON! 
January 4 - 14

New Year. New You. New Eats! Campaign

  • Grand prize incentive program to encourage guests to dine out or at home during this quieter time.
January 10 - 21

Inauguration in DC

 
January 18 - January 31

Metropolitan Washington Restaurant Week

  • Registration Opens Tuesday 12/15 on RAMW.org via your member profile
  • Participation fee remains $10 for the winter cycle
February 1 - FEB. 14

Valentine’s Day Menus

Valentine’s Date Night at Home Campaign

 
Stay tuned for more and please share your photos and text, as instructed above, so we can highlight you all Winter season long.