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Small Business Saturday 2021

November 27, 2021 - 1:15pm
‘Tis the season to celebrate old traditions – and make new ones. And, whether you buy a festive sweater from a local boutique or grab a hot cocoa from your favorite café, your support makes the holidays even happier for small businesses.

American Express cares deeply about thriving communities and believes small businesses are at the core of every thriving neighborhood. That's why — in the midst of the recession in 2010 — they created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.