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Alexandria's New Branding is 'Extraordinary'

September 19, 2013

By Rebecca Cooper , Washington Business Journal

Alexandria tourism officials want people to know the city is more than its history, that there's more going on than period costumes and ghost tours.

The new branding campaign, "Extraordinary Alexandria," was released Wednesday at the Old Town Theatre by the Alexandria Convention and Visitors Association. It's the first brand re-launch for the city in five years.

The campaign highlights dining, arts, shopping and romance, calling attention to the city's boutiques, hotels, restaurants and arts scene.

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