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Winter Restaurant Week Information

November 26, 2000
Thesemi-annual Washington, DC Restaurant Week, brought to you by the RestaurantAssociation Metropolitan Washington (RAMW), is one of the most anticipatedevents in the area by locals and visitors alike.
This 7-day event generates new customers and great visibility to the regionalrestaurant community through dedicated print, online and social media advertisingcampaigns, website access to your Restaurant Week menu, direct consumermarketing and other media coverage.

Only members of RAMW or Destination DC are eligible to participate in thispromotion that brings major awareness and business to participating restaurantsin the metropolitan DC area.

RestaurantWeek Participation Options:
Prix-fixe 3-course $20.13 Lunch / $35.13 Dinner / Both
(prices not inclusive of beverage, tax or gratuity)

$500 participation feeper location if registered by November 30th
$525 participation feeper location if registered after November 30th

Participants must pay in full by November 30, 2012 toreceive the rate of $500 per location.
Participants enrolling on or after December 1, 2012 will be assessed a $25 lateregistration fee per location.
Final registration deadline for participation is January 10, 2013.

Due to the sensitive nature of timing the RestaurantWeek event to generate the most return on investment for participants, thepromotion dates are confidentialto non-members, the public and media until the official release by the Restaurant AssociationMetropolitan Washington.

Restaurants must participate for the full week of the promotion on all days regularly scheduled to be open to the public.Black out dates will not be allowed. Restaurant Week menu offerings mustconsist of at least 3-courses or equivalent and must be offered for $20.13 forLunch and $35.13 for Dinner.

90% of diners are likely to recommend their last RW restaurant to a friend orfamily member
87% of diners are likely to return to their last RW restaurant
52% of diners participate in RW more than once per event
74% participate to try a new restaurant
79% participate for the pricing
*According to the2012 Restaurant Week Diner Survey conducted by OpenTable


Please contact I-shi Patterson with the Restaurant Association Metropolitan Washington withquestions regarding the Restaurant Week promotion.