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Restaurant Week: Winter 2019 Campaign Schedule

The Winter Restaurant Week 2019 marketing and advertising campaign will utilize a mix of platforms to maximize visibility for the program, participating locations, and sponsors of the promotion. Participants and/or PR reps will be contacted directly by the RW team (or PR team) for marketing opportunities via television/radio/online segments.  The following schedule may change without notice.
 
RWDMV.COM SITE LAUNCH
  • Thursday, December 20, 2019 at 2:00 pm
PRINT
  • Thurs Dec 20 - Washington Post Express
  • Thurs Dec 20 - Washington City Paper
  • Fri Dec 21 - Washington Blade
  • Thurs Jan 3 - Washington Post Express
  • Thurs Jan 10 - Washington Post Express
  • Tues Jan 15 - Washington Post Express
OUTDOOR
  • King-sized bus ads - 12/24/18 - 1/20/19
ON-AIR
  • NBC4 - starting in Jan 2019
DIGITAL & SOCIAL MEDIA ADS
  • Facebook/Twitter/Instagram - running 12/1/18 - 1/20/19
  • TheListAreYouOnIt.com - running 12/1/18 - 1/20/19
  • OpenTable.com - running 12/20/18 - 1/20/19
  • WashingtonBlade.com - 12/20/18 & 1/10/19
  • TheWashingtonPost.com - running 1/7/19 - 1/20/19
  • NBC4.com - 12/17/18 - 1/16/19
DIRECT EBLASTS (To opt-in Subscriber Lists)
  • OpenTable (300K)
  • The List Are You On It (30K)
  • The Washington Blade (50K)
  • The Washington Informer (50K)
  • RAMW Diner Insider (18K)
PRESS NOTICES
  • Save the Date and Participant Announcement - 12/5/18
  • Promotion Start Reminder - 1/3/19