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Summer Restaurant Week 2024 Marketing Campaign

The Metropolitan Washington Restaurant Week Summer 2024 marketing and advertising campaign will utilize all available platforms to maximize visibility for the program, participating locations, and sponsors of the promotion. Participants and/or designated reps will be contacted directly by the RW team or our PR team, LRA PR, for marketing opportunities via television/radio/online segments.
 
RWDMV.com will launch Wednesday, July 10 including participant listings & menus.
 
This information will be updated as additional marketing opportunities and ad buys are confirmed.
 
PAID ADVERTISING
  • 1/4 page print and digital ad - June 2024 issue - USA Today: Go Escape Mid-Atlantic
  • NBC4 :30 spots
  • NBCWashington.com digital ads
  • TheListAreYouOnIt.com
  • Instagram and Meta paid campaigns, collob posts, reels, and stories
DIRECT EBLASTS
Distributed to opt-in subscriber lists.
  • OpenTable (500K+)
  • The List Are You On It (45K+)
  • RAMW Diner Insiders (40K+)
  • American Lamb Board (4K+)
PRESS NOTICES
Released to over 100 local outlets.
  • Save the Date - May 29
  • Participant Announcement/Highlights - July 25