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Sign On To Celebrate Spring with Australian Lamb

Spring is here and we have a great opportunity for you with True Aussie Lamb. Be part of the Simply Spring with Australian Lamb marketing promotion through showcasing Australian Lamb as a highlight on your Spring or Mother's Day menus AND you could win $500! It is our goal to provide you with dynamic and free marketing opportunities to promote your business and engage with new and returning diners eager to take part in our vibrant local restaurant scene.

Registration is quick and easy:

  1. Submit your menu and a dish photo to the True Aussie team by May 7
  2. Feature Australian lamb on your Spring or Mother’s Day menu for a two-week period of May 1-15

BONUS: Register and attend the education session on (new date!) April 26, 2:00-2:45 pm and earn an additional sweepstakes entry for the $500! Click to register for the education session.

It's a great option for you to take advantage of additional marketing if you already offer Australian Lamb and/or if you are interested in a great product for Spring and/or Mother's Day.
Additional details on the marketing promotion, incentives and the prize dollars are below.

Don't delay, sign on today!


Marketing Benefits

  • All participating restaurants will be supported by the Simply Spring with Australian Lamb campaign which will actively promote and drive diner traffic to restaurants featuring Australian lamb through boosted social media campaigns.
  • RAMW will additionally promote the program and produce custom social media to engage our diner audience across the region.
  • Participants will be listed with their logo and a link to their Spring or Mother’s Day menus on a dedicated landing page for the Simply Spring with Australian Lamb program.

There are incentives and prizes!

  • Each week, up to 5 participating restaurants will be supplemented with a paid digital ad campaign specific to the Australian lamb dish on the restaurant’s menu.
  • All participating restaurants have a chance to win one of five $500 prizes.
  • Additional entries into the restaurant promotion and $500 prize draw can be obtained by:
    • Referring a chef mate: encourage other chefs in your network to sign-up – 1 additional entry per participating restaurant
    • Attending the education session on April 26th at 2pm – 1 additional entry