2021 Pink Tie Party Restaurant Partner Details
BECOME PART OF AN UNFORGETTABLE CELEBRATION OF SPRINGTIME IN WASHINGTON, DC
Each spring, the National Cherry Blossom Festival’s Pink Tie Party celebrates the season of blossoms and all that it entails. The 2021 Pink Tie Party will, of course, look different due to gathering restrictions in response to the COVID-19 pandemic, but with our proposed hub-and-spoke approach to spreading out the celebration across the DMV into households – all tuning in to a shared virtual experience - hundreds of attendees will be able to participate in the highly anticipated evening in a style that aligns with their comfort level, while the Festival leverages our brand to support local businesses.
The National Cherry Blossom Festival invites you to be one of the exclusive Restaurant partners for the 2021 Pink Tie Party, scheduled for Saturday, March 27, 2021 from 7 – 9 PM.
RESTAURANT REQUIREMENTS:
In order to guarantee the success of the shared experience, Restaurant Partners must be able to:
Provide a Restaurant-designed three course dinner, in line with Festival Pink Tie Party theme (spring-inspired, festive).
Provide staff to facilitate dinner pick-up.
ADDITIONAL OPPORTUNITY: facilitate hand-off of pre-purchased sake kits to identified diners
In order to guarantee the success of the shared experience, Restaurant Partners must be able to:
Provide a Restaurant-designed three course dinner, in line with Festival Pink Tie Party theme (spring-inspired, festive).
Provide staff to facilitate dinner pick-up.
ADDITIONAL OPPORTUNITY: facilitate hand-off of pre-purchased sake kits to identified diners
Involvement in the Pink Tie Party requires a restaurant to meet several deadlines, provide a certificate of insurance naming NCBF as additional insured, and fully execute a Pink Tie Party Restaurant Agreement.
NATIONAL CHERRY BLOSSOM FESTIVAL WILL PROVIDE:
NCBF liaison for all planning and execution stages
Recognition in pre-event promotion including but not limited to event webpage, invitation, ads, e-blasts, digital marketing, and press release
Recognition in materials shown the night of the event
A portion of the ticket price back to the restaurant ($55 per meal ordered, plus $10 per sake kite as applicable)
NCBF liaison for all planning and execution stages
Recognition in pre-event promotion including but not limited to event webpage, invitation, ads, e-blasts, digital marketing, and press release
Recognition in materials shown the night of the event
A portion of the ticket price back to the restaurant ($55 per meal ordered, plus $10 per sake kite as applicable)
KEY DATES
- February 20: deadline to commit involvement, including telling us your menu
o NCBF’s marketing campaign for the Pink Tie Party begins in early February. To get full advantage of all possible assets, complete the Commitment Form sooner rather than later.
- February 20: deadline to commit involvement, including telling us your menu
o NCBF’s marketing campaign for the Pink Tie Party begins in early February. To get full advantage of all possible assets, complete the Commitment Form sooner rather than later.
- March 19: NCBF hands over lists of confirmed dinners for coordination of pick-up.
- March 27: Pink Tie Party attendees retrieve their dinners from your restaurant
- March 27: Pink Tie Party attendees retrieve their dinners from your restaurant
READY TO COMMIT?
Complete the online Restaurant Commitment Form on or before February 20, 2021. We will then issue a formal agreement for execution.
FAQ’S
How does pick-up work?
- When dinner sales close at Noon on Friday, March 19, the Festival will email to your Restaurant POC a spreadsheet containing the contact name, phone, and emails of Pink Tie Party purchasers who selected dinner from your establishment. It is the restaurants responsibility to coordinate pick-up so you can facilitate this operation in a manner that is safe and complies with your in-house COVID operations.
How does pick-up work?
- When dinner sales close at Noon on Friday, March 19, the Festival will email to your Restaurant POC a spreadsheet containing the contact name, phone, and emails of Pink Tie Party purchasers who selected dinner from your establishment. It is the restaurants responsibility to coordinate pick-up so you can facilitate this operation in a manner that is safe and complies with your in-house COVID operations.
What are the details regarding the sake kits?
- On Friday, March 19, when the Pink Tie Party purchaser lists are emailed, the Festival will also denote which of these purchasers will receive the sake kit. Restaurants will need to open an account with the sake distributor(s), and place the order for the quantities identified of the three sakes that will be part of the kit, and include with the dinner hand-off. The Festival will reimburse the wholesale purchase of the sakes, plus a handling fee ($10 per kit); along with packaging for three bottles.
- On Friday, March 19, when the Pink Tie Party purchaser lists are emailed, the Festival will also denote which of these purchasers will receive the sake kit. Restaurants will need to open an account with the sake distributor(s), and place the order for the quantities identified of the three sakes that will be part of the kit, and include with the dinner hand-off. The Festival will reimburse the wholesale purchase of the sakes, plus a handling fee ($10 per kit); along with packaging for three bottles.
Can restaurants add on alcoholic beverage sales?
- Yes. When you contact Pink Tie Party diners, to arrange their dinner pick-up, you may offer additional items to their purchase.
- Yes. When you contact Pink Tie Party diners, to arrange their dinner pick-up, you may offer additional items to their purchase.
What should restaurants consider in terms of dietary restrictions?
- With the variety of restaurants and menus involved in this event, we anticipate being able to offer Pink Tie Party revelers a varied menu that suits most dietary preferences. However, when you provide your menu to us, please note whether dishes are vegetarian, gluten free or other considerations/ingredients the consumer may need to know.
- With the variety of restaurants and menus involved in this event, we anticipate being able to offer Pink Tie Party revelers a varied menu that suits most dietary preferences. However, when you provide your menu to us, please note whether dishes are vegetarian, gluten free or other considerations/ingredients the consumer may need to know.
Will restaurants be able to receive regular progress on dinner sales?
- Yes. The Festival will be able to email weekly progress reports every Friday once Pink Tie Party sales open, through March 19.
- Yes. The Festival will be able to email weekly progress reports every Friday once Pink Tie Party sales open, through March 19.
OTHER QUESTIONS? Contact Lillian Iversen at 703.786.0499 or liversen@ncbfdc.org
It’s the 2021 Pink Tie Party – re-imagined – but still with the anticipated elements of fun, food and fashion. We look forward to connecting on this exciting endeavor.
The National Cherry Blossom Festival, Inc. is a 501(c)(3) not-for-profit organization dedicated to promoting the beauty of nature and international friendship through year-round programs, events, and educational initiatives that enhance our environment, showcase arts and culture, and build community spirit.