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Comcast Business Webinar Series: Steering Your Brand Through Crisis
In every crisis, there are decisions and actions that can make or break any brand. Fortune favors the prepared, agile, and decisive; a truism in good times and even more so during global In every crisis, there are decisions and actions that can make, or break, a brand. Fortune favors the prepared, agile and decisive – true in good times, even more so in testing ones. Brand actions matter – and brands will be rewarded, or not, based on how they were perceived during difficult times. This panel will examine the three phases of managing your brand through a crisis as it begins, peaks and your company comes out the other side.
Join on April 30 at 1pm ET for “Steering Your Brand Through Crisis”, a webinar from Comcast Business. The panel will discuss the keys to successfully be managing your brand and messaging through the three phases of any crisis: at its inception, as it grows and peaks, and, finally, as your brand emerges from the disruption.
Panelists:
- Lou Aversano, Chief Executive Officer, Ogilvy & Mather USA
More On-Demand Webinars in This Series:
The Government Is Leaning into Business Relief
The U.S. Small Business Administration launched the $349 billion Paycheck Protection Program (PPP), a business loan program enacted under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Designed to serve small businesses with 500 or fewer employees, along with the self-employed, sole proprietors, and freelance and gig workers, the PPP is meant to provide immediate relief to small businesses through low-interest loans for payroll and overhead expenses, with the possibility of loan forgiveness. Other CARES Act programs meant to support American businesses will be launched in the coming weeks.
This brief, informative webinar will explore the facts on PPP; eligibility requirements, considerations for whether PPP is right for you and your business, along with other government programs designed to help keep your business running under these difficult circumstances.
Panelists:
Jai Massari, Partner, Davis Polk & Wardwell LLP
John Banes, Partner, Davis Polk & Wardwell LLP
Connectivity and Resilience: How Technology is Supporting Business Continuity
As organizations grapple with the human, business, and technology repercussions of the COVID-19 crisis, connectivity and network resiliency are playing a central role in business continuity efforts. A major shift to remote working and digital commerce is altering application and network traffic prioritization, putting new demands on enterprise infrastructure, and accelerating the adoption of virtual workplace capabilities. This panel discussion explores some of the business continuity challenges organizations are facing and offers observations on the supporting role connectivity and network resilience is playing.
Watch “Connectivity and Resilience: How technology is supporting business continuity” a webinar from Comcast Business. This brief, informative webinar explores the importance of the infrastructure to accelerate the adoption of a virtual workplace and the challenges faced.
Panelists:
Bob Victor, SVP, Product Management
Noam Raffaelli, SVP, Network & Communications Engineering
Jeff Lewis, VP Data Product Management, Strategic Planning & Development
Education and COVID-19: Remote Learning Tech Solutions
COVID-19 has created global disruption on a scale not seen in the modern era. The education sector, in particular, has been deeply impacted. In fact, a March 2020 report by the United Nations indicates that some 300 million school children worldwide are unable to continue with school as a result of the outbreak. The domestic scope is just as daunting: In a single Seattle school district, the virus has forced nearly 24,000 students out of in-person classes. The solution many schools nationwide are turning to is remote learning. While some districts are well-prepared for the shift, many find themselves without the needed technology to enable remote learning at all.
Watch On-Demand “Education and COVID-19: Remote Learning Tech Solutions,” a webinar from Comcast Business. Explore the current state of remote learning, from both educational and technology infrastructure perspectives; the current technology needs for educators; how the ramp-up has gone thus far; how networks and technologies will shift going forward; and what the remote learning landscape may look like in the long term.
Panelists:
- Lenny Schad, Chief Information & Innovation Officer - District Administration
- Nelson Ortiz, Executive Director National Sales Engineering at Comcast Business.
Keeping Cybercriminals at Bay—and Protecting Your Business—During a Crisis
Cybercriminals love a crisis. Amid the COVID-19 outbreaks, companies are even more vulnerable than usual to cyberattacks. As more business owners move operations completely online and larger organizations are directing employees to work from home, remote work means a rise in the number of devices employees are using and an increase in the use of online conferencing tools, letting hackers cast a much wider net in which to snare potential targets.
In fact, on March 13, the Cybersecurity and Infrastructure Security Agency (CISA), the Department of Homeland Security’s cyber agency, issued an alert specifically addressing cyber vulnerabilities. The alert focuses on the risks associated with virtual private networks (VPNs), which many small businesses and most large organizations use to allow employees remote access to applications and workspaces. CISA has urged organizations to adopt a heightened state of cybersecurity to prevent against these attacks.
Watch On-Demand “Keeping Cybercriminals at Bay — and Protecting Your Business — During a Crisis,” a webinar from Comcast Business. Learn ways in which businesses represent targets for hackers, what new challenges the COVID-19 crisis presents, see an analysis of threat types, and hear the steps companies are taking to mitigate cybersecurity risks during workplace and business disruption.
Panelists:
- Shena Seneca Tharnish, Vice President, Cybersecurity Products, Comcast Business
- Noopur Davis, EVP, Chief Prod. & Info Security Officer
Restaurants Leverage Tech to Battle Disruption
As COVID-19 has spread across the world, the restaurant industry suffered a seismic impact. By March 18, statistics from YELP showed that daily restaurant connections were down 54 percent overall. But restauranteurs are, at their core, entrepreneurs. They swiftly implemented a range of innovative solutions—like dedicated apps for online ordering and portable point-of-sale tools—many of which capitalized on the latest technology innovations.
Watch On-Demand celebrity chef and restaurant owner Robert Irvine and Clay Johnson, YUM! Brands CDTO, for “Restaurants Leverage Innovation and Tech to Battle Disruption,” a discussion from Comcast Business and the International Food and Beverage Technology Association (IFBTA). Robert and Clay discuss a range of topics, including the current industry landscape; the range of solutions restaurants are currently employing to continue serving customers and maintain a positive customer experience; the technology that supports new delivery and supply options; and what the long-term impacts on the industry might be.
Speakers:
- Robert Irvine has appeared on and hosted a wide range of Food Network programs including, Dinner: Impossible, Worst Cooks in America, Restaurant: Impossible, A Hero's Welcome, Operation Restaurant, All-Star Academy, Guy's Grocery Games, Chopped: Impossible, and Restaurant Express. An avid supporter of outreach to military service personnel and their families, he also owns Robert Irvine’s Public House, at the Tropicana resort in Las Vegas, Nevada.
- Clay Johnson, Chief Digital and Technology Officer, YUM! Brands, which includes KFC, Taco Bell, Pizza Hut, and WingStreet.
Inc. & U.S. Chamber of Commerce National Small Business Town Hall #5
Inc. and the U.S. Chamber of Commerce have teamed up for a fifth virtual National Small Business Town Hall to help small business owners get necessary information to navigate important government programs and to keep their businesses running during this unprecedented time.
Watch On-Demand Inc. and the U.S. Chamber of Commerce for this urgent conversation to help guide business owners through the resources available to them.
