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Streetsense Trend Report | 20 Digital Trends for 2020

December 13, 2019 - 7:00pm to 10:00pm
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Description Digital media is moving at the speed of light. Wondering how video is evolving? Want to get the download on the Tik Tok craze? Curious about the rapid evolutions happening at the intersection of social media and e-commerce?

Join Streetsense Friday, December 13th (spooky) at their Bethesda office for their latest trend report: 20 Digital Marketing Trends for 2020. Streetsense’s Executive Director of Marketing, Tom Frank and Senior Directors of Marketing Greer Kimsey and Lauren Sloat will be diving into evolutions of the digital and social landscape and highlighting what to watch for in the new decade. Coffee and light breakfast will be served. Register Today!

SPEAKERS
Tom Frank Executive Director of Marketing
As Executive Director of Marketing at Streetsense, Tom works closely with the team to ensure that client programs have an effective marketing strategy integrated across all communications channels. Tom brings more than 20 years of experience in graphic design, multimedia, social media, public relations and digital marketing to the role, with a strength in consumer packaged goods, retail and destination marketing. Currently, Tom oversees global social media strategy for Logitech, Ultimate Ears, Jaybird and Costar as well as brand and marketing for Cedar Realty, Elm Street Development, Freida Rothman and destinations such as Bothell, WA, Wauwatosa, WI and Port Charlotte, FL. Prior to Streetsense, Tom has led as Principal and Creative Director for Project BIG fish, a DC-based brand and marketing firm, as well as Executive VP and Chief Creative Officer for kglobal, a DC-based public affairs firm.

Greer Kimsey Senior Director of Marketing
In her role as Senior Director of Marketing, Greer oversees digital strategy, paid media, and earned media teams at Streetsense. She has worked in the marketing space for the past 10 years, with a primary focus on digital strategy and consumer engagement. During this time, she has worked with a variety of industries and lifestyle brands. Clients have included numerous luxury and boutique hotels and resorts across the country (including well-known brands such as Four Seasons Hotels and JW Marriott), national developers and real estate companies (such as JBG Smith Companies and Greystar), and global consumer brands like Logitech. Her expertise ranges from analytics to strategy conception and marketing plan development – building brand equity and driving leads, sales, and loyalty.

Lauren Sloat Senior Director of Marketing
As Senior Director of Marketing, Lauren oversees integrated paid, earned, owned and shared media strategies to drive awareness, engagement and conversion for clients across industries. Her career highlights include introducing connected health company higi at SXSW with creative director Lupe Fiasco, and leading social strategy for the Logitech family of brands. Prior to Streetsense, Lauren worked at public affairs firm kglobal in Washington, DC and has held roles as DC editor for Citysearch, DC editor of The Drink Nation, and at Rolling Stone magazine, National Geographic Television, Washingtonian magazine, ABC News Nightline, and US News & World Report. Lauren has a masters in nonfiction writing from The Johns Hopkins University and graduated from The University of California at Berkeley as a member of Phi Beta Kappa with a BA in mass communications.

Event Logistics Streetsense trend breakfasts are held at their Bethesda office conveniently located above the Bethesda Metro Station (Red Line), and walking distance from parking garages 3 Bethesda Metro Center, Hyatt Regency Bethesda, and Montgomery County Public Garage 49 (The Metropolitan).

Date: Friday, December 13, 2019
Time: 9:00 - 10:00am

Location:
Streetsense - Bethesda | 3 Bethesda Metro, Suite 140, Bethesda, MD 20814